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Yuasa becomes title sponsor for M-Sport’s British Rally Championship operation

Published: 10 January 2020 - Rachael Morling

Battery manufacturer Yuasa has become title sponsor of Welshman Matt Edwards and co-driver Darren Garrod, with the unveiling of a new car and livery at Autosport International at the NEC, Birmingham. The duo will hunt Matt’s third British Rally Championship (BRC) title, having won the crown in 2018 and 2019.

The move sees the Yuasa Rally Team name enter the sport for the first time as the title sponsor of M-Sport’s BRC operation. The team will tackle stages across the UK, Ireland and Belgium in the all-new Ford Fiesta R5 MkII carrying Yuasa’s distinctive red, white and black livery, made popular in the British Touring Car Championship (BTCC).

The R5 MkII sees significant improvements over its championship-winning predecessor, with performance increased to 290 BHP and 475 Nm of torque at 4,000 RPM while the adoption of aluminium damper bodies provides a welcome weight reduction.

Yuasa’s support also sees the continuation of their close partnership with Swift, Europe’s number one brand for leisure vehicles, with the British caravan and motorhome manufacturer’s logo featuring prominently on the car.

Yuasa, a long-time supplier of motorhome batteries to Swift, joined the UK manufacturer’s value-added partner programme in 2019. As part of the scheme, the two companies work closely to provide caravan and motorhome owners and dealers access to Yuasa’s award-winning products, supply and service.

James Hylton, Managing Director of GS Yuasa Battery Sales UK Ltd said: “We’re excited to be working with Edwards and the M-Sport team again – their results over the last few years have been hugely impressive so continuing our support as they challenge for their third championship was an obvious one for us.

“We’re proud to be continuing our partnership with Swift too. Since joining their value-added partner programme last year, we’ve worked hard to integrate the two brands closely while continuing to provide the leisure vehicle market with the most cutting-edge equipment available.”

Edwards added: "It is fantastic to be heading into 2020 with M-Sport again, and I’m very pleased Yuasa have joined us for our campaign! It’s also exciting to be heading into the year with the all-new MkII Fiesta R5, a car I already have a little experience of on tarmac. I’m confident we can be competitive again towards a third consecutive title."

The 2020 British Rally Championship starts with the Cambrian Rally on 8th February.


Industry Connections: Yuasa Battery Sales (UK) Ltd

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