Meeting the challenges of a changing market place
Published: 21 September 2012 - Joe Bush
A conference designed to help UK machine builders explore the possibility of exporting to new markets as well as look at innovative solutions to improve machine performance and gain a competitive advantage will be held at three different venues around the UK in October and November.
With speakers from UK Trade and Investment, the China-Britain Business Council, the PPMA (Processing & Packaging Machinery Association) , the one day event will run in Hatfield 31st October, Sheffield 7th November and Bristol 14th November.
Attendance is free of charge and delegates can register at www.automation.mitsubishielectric.co.uk/events. Chris Evans of Mitsubishi Electric explained, “The market place is changing and the question is, will your business meet the challenge? We know from our experience that many UK machine builders are considering exporting to areas of the world that they have little or no experience of due to their traditional export markets being affected by factors such as the strength of the pound against the Euro and the general problems within the Euro Zone as a whole. It can be a daunting prospect to consider exporting to an area where the culture is very different, the way of doing business is different and it requires a good deal of investment simply to test the water.
“We have been very fortunate to receive the backing of our keynote speakers who represent organisations who exist to help UK companies export to Asia and other parts of the world. They will give a ‘warts and all’ appraisal of the task in hand, as well as outlining schemes that give real help to UK businesses contemplating embarking along this strategy.
The second part of the conference will focus on how adoption of certain technologies can not only improve machine performance and efficiencies but show how these features can translate into tangible benefits for the machine builder. Evans continued, “The approach is to consider things from the machine builder’s perspective and find solutions that will provide features that the machine builder can sell on to their customers, but that can be achieved at minimal cost in terms of hardware and engineering time.
The conference is aimed at owners or senior managers, as well as chief engineers and designers.
Evans concluded, “We are confident that anyone attending these events will find them very informative and will allow them to meet and network with senior people from organisations who can help them with both their export and automation requirements.”