New digital signage kit from Intel for enhanced consumer content
Published: 10 September 2012 - Michelle Winny
To improve the evaluation process for digital signage solutions Intel Corporation has released a Digital Signage Evaluation kit for a range of market segments including retail, healthcare and transportation.
The company’s DSEK-12 includes an OPS-compliant Kontron media player KOPS800 based on 3rd generation Intel Core processors. In addition, demos of Content Creation and Content Management Software (CMS) from Flypaper and Scala are included.
“Retailers and advertisers are exploring digital signage as a new avenue to convey their message in enticing and engaging ways for consumers,' said Jose Avalos, director of Visual Retail at Intel.' In fact, we believe the global market for digital signage will reach 10 million media players and a corresponding 22 million digital signs by 2015.
“The new Intel solution helps streamline the development and deployment process of digital signage, allowing companies to spend more time crafting engaging content and less time dealing with software integration.”
Additionally, the kit comes pre-loaded with the company's Audience Impression Metrics (Intel AIM Suite), a software solution designed to deliver personalised content to consumers while providing retailers and advertisers with valuable analytics.
The software anonymously monitors viewer metrics, such as gender, age bracket and length of attention, and analyzes the data in real-time. The kit also features Intel vPro Technology for easy platform management.