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Reconomy reveals the business world’s biggest sustainable giants and technology sector leaders

Published: 23 December 2020 - Rachael Morling

Reconomy has revealed which of the world’s largest businesses are bidding to be named as the most sustainable company. The company has produced an algorithm which measures the strength of a business’ ethical messaging on social media and its individual business strategy. 

The waste management service has compared 157 of the world’s biggest organisations across 13 industries. Using Corporate Knights’ leaderboard and YouGov’s ranking of the most publicly perceived companies, each firm was analysed to reveal how many mentions of ‘sustainable’ related key terms were included in their business strategy and on social media. Key terms included ‘sustainability’, ‘renewables’, and ‘green energy’.
The data unveiled interesting statistics about the technology and electronic sectors. Panasonic mentions sustainability the most throughout its social media and business strategy. Sustainable keywords were mentioned 188 times across Panasonic’s public and professional platforms. Overall, it ranked eighth out of the 157 organisations analysed. Sony and HP followed Panasonic in this category, with 97 and 75 sustainability pledges respectively.
Paul Cox, CEO of Reconomy, said: “Organisations are looking towards sustainability to produce a reformed focus for their businesses. The research reveals more than which companies are leading the way in terms of ethical management, it proves that all industries are pointing to a future where sustainability is a priority for all operations.
“This is being achieved through ethical production, smarter waste management, and understanding the long-term effects that businesses can have on the environment. Customers are demanding sustainability, and the best businesses are listening.”
The biggest technology companies have a combined total of 512 sustainable mentions, while Bosch is leading the way for the utilities and appliances sector with 138 sustainable pledges.
Meanwhile, Duracell only had three mentions of sustainability across its social media and business strategy. The battery manufacturer placed 117th out of the 157 organisations and bottom of the technology sector’s ranking. Despite its batteries being composed of widely reusable materials, including graphite and zinc, the data reveals that the company does not effectively promote its sustainable potential.
Cox continued: “All sectors and industries have a part to play in creating a sustainable future for both their customers and the wider public. However, due to the use of limited resources involved in the technology and electrical sector, such as the use of rare-earth metals, it is important that this sector maintains sustainable practices to ensure their future business survival.”

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