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Shell remains the leading global supplier of finished lubricants for 13 consecutive years

Published: 26 November 2019 - Sarah Mead

Shell remains the leading global supplier of finished lubricants for 13 consecutive years, according to Kline & Company’s 17th Edition Global Lubricants Industry: Market Analysis and Assessment: 2019 report.

Shell has a history of innovation in lubricants and was the first to market cleaner, purer lubricants made from natural gas. As the customer needs evolve, Shell is continuing to innovate and has launched Shell E-Fluids that are specifically designed for the growing electric vehicle market. Earlier this year, Shell also announced MachineMax which is a new digital service for industrial customers that helps optimise the operation of machinery.

Shell also have launched a range of digital services that include Shell LubeMatch and Shell LubeChat to help their customers find the right oil for their vehicle.

Shell is proud to partner some of the top motorsport teams in the world’s most competitive championship series. From Innovation Partner to Scuderia Ferrari, Technical Partner to Ducati Corse in MotoGP and BMW in Motorsport, to Co-Title Sponsor to the Hyundai Shell Mobis World Rally Team, the racing Shell have access to is second to none. This portfolio is further enhanced in 2019, with Shell partnering with Nissan in the world’s fastest developing motorsport, Formula E.

Shell’s partnerships are the ultimate test bed for their products, challenging them to perform in some of the most extreme conditions and ensuring Shell’s customers are getting the very best.

“Shell’s growth strategy for lubricants is working. Our balanced portfolio of market leading products and growing digital services are enabling us to build business across all market segments and demonstrate the resiliency of our business in an increasingly dynamic global lubricants market,” said Huibert Vigeveno, Executive Vice President, Shell Global Commercial. “The Kline report shows that we are widening our lead over our main competitors and I am particularly pleased with the growing demand for our premium lubricants and our growth in the industrials segment. We have been focusing on what our customers need and adapting our offer accordingly, which is resulting in material earnings growth and contributing resilient free cash flow to the Shell Group.”

Triska Energy, the Master Distributor for Shell Lubricants in Ireland, is an award-winning Sales and Marketing Company. For more information on Shell Lubricants please contact the Triska Energy Team by phone +353 (1) 295 8972, email or by visiting


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