Full “Sunday lunch” as Analog Devices appoints Anglia in major distribution partnership
Published: 27 April 2012 - Michelle Winny
In an appointment that brings an entire portfolio of analogue devices to a mature and established distribution catalogue of products, Analog Devices and Anglia have unveiled their commitment to work together.
Under the agreement Anglia will now carry the company’s entire portfolio of analogue devices.
Analog Devices claims that with this move it is expanding its sales channel network in Europe to achieve double-digit growth of its semiconductor business in the UK and Ireland over the next three years.
Steve Rawlins. CEO of Anglia Components said: “We now have a full dinner, as previously it was like Sunday lunch without the roast beef. We can now offer a full portfolio to customers, with this complete range of analogue devices, which was previously missing for us.”
Carsten Suckrow, Analog Devices VP of Sales for EMEA said: “Analog Devices believes it has a substantial opportunity to increase its share of the European semiconductor market, and Anglia has convincingly demonstrated that as a channel partner they can make a real and substantial contribution towards achieving this objective.”
He continued: “Anglia has shown that they have a real and deep understanding of Analog Devices’ key focus markets including industrial process control, metering systems and instrumentation.
They have exceptionally strong relationships with UK customers in these and other sectors. Anglia’s technical support is particularly impressive. Their strong team of Field Applications Engineers work closely alongside customers’ design teams to ensure that their design goals are achieved.”
Rawlins concluded: “Anglia will invest substantially to ensure that we continue to exceed the expectations of our customers and suppliers in the context of this substantial expansion in our portfolio.
This investment will include doubling our team of Field Application Engineers, who will all be trained by Analog Devices to an exceptional standard to ensure that they understand the portfolio fully and in depth, providing world class design support for our customers. We will also be putting in a very substantial profile of stock at our UK Distribution Centre to support demand on the franchise.”