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Meeting the UK’s big appetite for truly wearable technology

04 February 2015 09:42:00

Sales of wearable devices in the UK is on the rise, according to a new survey from consumer insights research company GfK. Ownership of wearable tech amongst Brits has shot up with a total of 420,000 units bought since January 2014, reaching a combined value of £51m.

The research, undertaken to investigate the main selling points for wearable tech, suggests that the crossover between technology and fashion in wearables is likely to increase. 73% of those surveyed said that they would consider wearing clothing or jewellery items with integrated trackers.

Earlier this year we conducted our own survey of consumers’ views on wearable technology and our results pointed to a similar trend. The research found that 72% of Brits agree that it’s important that wearable technology devices look good and 67% think that it’s important that their wearables fit with their personal style.

However, GfK has found that companies are not yet meeting these expectations. The report states for example that there is a widespread perception that smartwatches are regarded as “gadgets for geeks” and haven’t yet achieved mainstream appeal desired by manufacturers. This should mean that we can expect new and exciting designs ahead, prompting even more growth for the industry.

In order to prove that a device can balance being both fashionable and functional, we at CSR decided to develop a range of connected jewellery ourselves.

Designed in conjunction with boutique jeweller Cellini, the pendant-style connected necklaces contained CSR’s Bluetooth Smart solution – the CSR1012. The integrated electronics enabled the wearer to customise the colour and brightness of the integrated LED to suit their mood or to coordinate with a particular outfit.

What is also clear from this report is that the challenges faced by manufacturers extend beyond just looks. Those surveyed by GfK ranked battery life, comfort and functionality as almost equal to or more important as the device’s design. What CSR’s connected pendant proves is that manufacturers can achieve great aesthetics as well as battery life, small form factor and fast connectivity.  

If you are interested in learning more about the CSR1012, visit our product page where you can purchase a CSR µEnergy Development Kit.