Since the innovative Quantum Business Development Programme began in July, many customers have been enjoying the benefits of signing up, after recognising the long term benefits of working with CKI to grow their hand tools and storage business. Designed to combine all elements of business development in one unique scheme, Quantum continues to be a hit with customers benefiting from the four key elements that Quantum provides: New Products; Range Deals; Trade Price Promotion and a customer support package – all offering fantastic opportunities for sales growth.
Two great examples of how elements of Quantum are producing new selling opportunities have been taking place at major wholesaler, CEF, whose stores in Bournemouth and Stourbridge have improved their in-store displays to great effect.
In Bournemouth, the C.K backing boards, available from CKI, made such an impact to their displays that the branch extended their hand tool display from two metres to six metres, to help drive sales of high ticket, high volume and high margin products. The backing boards also helped to category manage all the different C.K sub ranges and create a display where items can be quickly identified and selected.
Stores Manager at CEF Bournemouth, Aaron Moss commented: “In the past C.K products were on sale, but were split across the fixture and in no particular order. But thanks to Melanie Gilliatt-Haigh from the CKI Sales team, who has been advising us, we have been able to tidy up everything and create really good stand out for C.K tools in-store. In fact, we are probably selling 25% more C.K tools as a result of the backing boards – it’s perfect for us really.”
Over at CEF Stourbridge, a similar Quantum success story has been taking place and Assistant Manager, Luke Young who, from selling very little tools at his branch, now cannot keep products on the shelf! Luke also decided to add extra impact in store by taking on a 1m C.K backing board display, which has been another important factor in driving impulse sales.
Will Sheridan, Territory Sales Representative for CKI commented: Quantum has proved a real winner for CEF Stourbridge, by giving them the opportunity to extend their range with some exciting new products. This, in turn, has created lots of new interest and selling opportunities amongst their customers.”
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